About the Armada

Armada Club was founded on a simple observation: the world of superyachts has always been defined by ownership. We created a different path — a private members club for dining, business and wellness onboard a fleet of superyachts.

From beautifully considered salons and private dining spaces to expansive decks, beach clubs and terraces, each yacht offers a setting shaped by design, comfort and life on the water. Members access a curated fleet of dining, wellness and business meeting options wherever they are in the world, exclusively through the platform.

OUR CLUB COMMITMENT

A minimum of ten per cent of membership fees supports marine conservation, ocean preservation and crew mental wellbeing.

“Most private clubs in the world are bound to an address. Ours moves. A dinner in Monaco in June, a board meeting in Miami in November, the same club, the same standard, a different sea. Until now that life belonged only to owners.”

THE TEAM

Superyachts moored in Monaco harbour at dusk, on the Mediterranean circuit Armada Club sails each summer

Claire Hagen

FOUNDER, MARKETING DIRECTOR

Founder of Armada and of This Is Odyssey, the London studio whose clients include Lürssen, Edmiston, Heesen and Triton Submarines. Previously Fraser Yachts, PPHE Hotel Group and Marriott, and Penguin Books, running campaigns for its most iconic authors and high-profile names. Named Best Creative Strategist in the UK at the Ucreate Awards, going on to place second in the European Commission’s final, and Best Use of Social Media at the UK Hotel Marketing Awards. A vocal advocate for what AI can do for this industry, she speaks on what it means for UHNW audiences — the US Superyacht Association, the International Superyacht Society, the Superyacht Times Gulf Summit and the Miami Global Superyacht Summit. Armada came from a gap she kept seeing on board — real demand for privacy and private dining, and nothing built to serve it.

“True luxury has never been about the price of things. It’s the extra detail that tells someone: we thought about you before you arrived.”
MEGAYACHT NEWS

Cocktails served on a superyacht deck at golden hour during a private Armada Club evening

Jonny Harris

CO-FOUNDER, DIRECTOR

London-based and currently signed to Warner Chappell, he was first signed as an artist in indie band Ghosts — a start he grew into a career as a writer and producer under the name Ghostwriter. He co-wrote Foxes’ “Youth” and Rudimental’s “Waiting All Night” — a UK No.1 and Best British Single at the 2014 BRITs — and recorded and produced the vocal on Zedd’s “Clarity”, Grammy winner for Best Dance Recording. Later credits include “Lay It All On Me” with Ed Sheeran, “Surrender” on Paloma Faith’s No.1 album The Architect, and work with Take That and Jess Glynne. His current project, Cheap Cuts, has taken a Kylie Minogue remix to No.1 on the European iTunes chart, with recent sync placements in Formula One and EA FC 26. Outside music, he owns and runs Doughbaby on the Isle of Wight, and boats whenever he can.

JONNYGHOSTWRITER.COM

“It creates a shared ecosystem. Owners can benefit from their own yacht, but also experience others. That’s a powerful shift.”
JOURNAL BY YATCO

Superyacht at anchor in open water, one of the founding fleet available to Armada Club members

Justin Maxwell

CHIEF EXECUTIVE OFFICER & DIRECTOR

Justin has spent twenty years building companies, the teams that run them and the capital behind them, across luxury hospitality, maritime and high-growth technology. He worked on ultra-luxury branded residences in Aspen for The Related Group and, for Vail Resorts, the USD 450 million single-day sale of 318 residences on Ka’anapali Beach, Maui. He co-founded Blue Planet Water Solutions, the oil-spill response venture with Kevin Costner whose technology was deployed in the Deepwater Horizon response alongside the US Coast Guard and EPA, taking it to USD 60 million in revenue in two years. He was most recently a Partner and Director at Equifaira Partners and has raised more than CAD 250 million over the past six years. An avid yachtsman, he is most at home on the water.

“Dinner on board is a truly magical experience. As an industry, we need to make it easier to book these moments, while still preserving the privacy of the yacht. This is a good way to start.”

Owner of Champagne Seas, 50m Trinity Yachts

As featured in

The Armada Club, Yacht Fleet Access for Dining & Business

About the Armada

Claire Hagen

Jonny Harris

Justin Maxwell

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